2026 Product Catalog Redesign
A transformation from a its black-and white predecessor, which hosted image-based product tables, inconsistent formatting and outdated information. The updated version is a result of cross-departmental data collection, new photography and features over 360 products and specs.
As a large scale food distribution company, we see constant changes amongst SKUs, packaging and product availability, requiring constant updates to the catalog. Printed copies were no longer an economical or environmentally conscious option. After researching solutions, I proposed a host site for interactive flip books, which allows the file to be updated without altering its online location. To supplement hard copies, I created small business cards for our sales team to distribute to customers with a QR code that leads to our current digital edition.
An homage to translating complexities into accessible, visual delights by way of collaboration, workflow management and meticulous attention to detail.
Made in InDesign.
A business card was designed in lieu of a hard copy prints to allow for convenient distribution of the most current, ever-changing catalog.
