Hold the Ketchup Art Exhibit
As Vienna Beef’s producer of the event, I supported conceptualization, established legal framework, oversaw budget management and facilitated partnerships with local restaurants. Our press outreach and marketing efforts attracted strong community engagement and media interest, driving over 1.1M impressions to date across Instagram and Facebook via coordinated content, artist features and media attention.
The Chicago Style: Hold the Ketchup art exhibit, produced in collaboration with All Star Press, celebrated Vienna Beef’s posture in Chicago’s culture. The exhibit featured multi-media artworks by over 50 Chicago-based artists, positioning the 130+ year old company as more than just iconic street food, but as the unifier of Chicago’s diverse culture.