“Chicago Style: Hold the Ketchup” was an art exhibit that celebrated Vienna Beef’s posture in Chicago’s hot dog culture. The exhibit featured multi-media artworks by 50 Chicagoland artists. ostioned the Vienna Beef brand as more than just iconic street food. Vienna Beef as a common denominator in of the city’s diverse culture.

As Vienna Beef’s producer of the event, it was my to conceptualize, organize, and promote the show, Oversaw artist outreach, curation, event logistics, legal, partnerships and marketing efforts that attracted strong community engagement and media interest.

Partnered with Mr. E’s to drive over 50,000 social media impressions and 2,000+ engagements across Instagram and Facebook through coordinated content, artist features, and event promotion.

p This accessed a new audience and increase our following in the 18-25 year old age range by 5%.

View the exhibit below: